Our story
It started with a house for sale.
Rather than pay agency fees, our founder built the property's website himself — photography, maps, booking, its own domain and email — for less than a month of standard marketing. It looked better than the portals, and worked better too.
Then a friend with a one-man maintenance business asked for the same: brilliant at his trade, invisible online, priced out by four-figure quotes. His site went live within days, built around his actual work.
Two sites in, the pattern was obvious: most people need one of a handful of things, done beautifully. Perfect those formats once, and everyone can afford one. After a career in not-for-profit finance — including years at a social enterprise serving people the system overlooks — one lesson runs straight through this business: the people with the least access deserve the best service.